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One Internet Marketing Action Yields Two Results
Marketing is all about getting attention and developing a relationship. Then you can determine if this person is truly a qualified potential customer. Getting attention is not easy especially in the...
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Top Selling Skills – Set The Sales Expectations
What expectations do you have for your prospects or what I prefer to call them, potential customers? This question was addressed in a posting on sales training by Lushin & Associates. The article...
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Proof (Sales Results) Is in the Pudding
In one of my past online business column I wrote about dishonest businesses who market web design that is search engine friendly or search engine optimization and really is just the opposite. This is...
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Value is the Determining Factor to Increase Sales
The ability to increase sales during challenging economic times is very difficult. Yet when you understand what your potential customers value and the expectations driving that value, you may have...
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Trend Analysis – A Must For Marketing, Sales & Customer Loyalty Action Plans
Trend analysis has been around for a very long time. By tracking trends from weather such as with the Farmer’s Almanac to the U.S. economic growth to business results, management in those...
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Integrity Required in Business Ethics Be it Face to Face or Internet Marketing
Joel Comm in a recent posting asked this question: Where is the integrity in Internet marketing (cyberspace)? This is an excellent question because Internet marketing seems like the Wild Wild West with...
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Free Internet Marketing Is A Delusion When You Fail to Measure Results
The explosion of social media and other web based marketing actions suggest that many Internet marketing actions are free meaning no out of pocket expenditures. This belief is a delusion and can...
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The Worst Wrong Internet Marketing Mistake
Marketing is essential to increase sales. With the explosion of the Internet as a primary vehicle to attract attention and build relationships allowing you to make a friend and to be asked back for...
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Time The Sand of Seconds and of Life
Time appears to be even more the sand of seconds when I recently read about what happens every 60 seconds on the Internet. How busy we are in staying connected through sharings of Tweets, updates,...
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Snake Oil Salesmen Are Alive and Very Busy
Years ago, salesmen traveled the dirt roads of America in covered wagons selling snake oil medicine in small bottles with the “guarantee” to cure what ails you. Fast forward to the 21st century and...
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